The supplement market is growing constantly. Consumers are becoming more and more aware of health and nutrition.
You can see different brands offering similar products e.g. there are so many brands out there offering iron supplements.
So how you stand out in the crowd?
- By providing a solution to people’s problems.
- Your marketing strategy needs to stand out.
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joebhai Chernov
Okay. Let me get straight to the point.
Before talking about the ‘digital marketing’ part of this post, I want to make the most fundamental aspect of marketing clear. All of us know about it but it is not spoken of very often.
Define your target audience- know your customer very well. This is one of the most fundamental aspects of marketing. This applies to every niche.
You need to know-
The 1 problem faced by your audience- be very specific.
The product is basically the solution to that 1 problem.
When your product fits the market- your audience. The product sells itself.
Now let’s talk about the marketing aspect-
When you know your audience, you know where they hang out.
And that’s where you need to be.
Some of the hot market for supplements in 2020 are-
Top 5 Digital Marketing strategies for health supplements and Nutraceuticals niche:-
- Content marketing:
“Content is KING.”
People look out for solutions on mediums like Youtube.
Educate your audience. Provide valuable content. And they recognize you as an authority.
Then the audience is ‘warm’ enough to buy from you. Introduce your product.
A blog is another great way to establish authority in your niche. You can send traffic to your blog and educate the audience and let them know what you offer.
Blog and youtube channel will help you gain leads. Once you capture their email, you can nurture this audience with more educational resources, complementary freebies, your products, premiums, etc.
2. Viral giveaway and contest:
This will sky-rocket your social media presence and following. This is a great way to get people to engage with your brand. Rewarding and recognizing their efforts to establish a connection between you and your audience.
3. Influencer marketing:
Social media is available to anyone and everyone. Partnering with people who have a great fan base can help you reach out to a very specific audience.
4. PPC ads on Google and Facebook-
Create brand awareness through Facebook and Instagram Ads and leave a Call-to-action leading to your blog. Collect leads.
You retarget the audience with product offers.
Google is a platform where people look for solutions. They come with a buyers’ intent. So, Google should definitely be on your checklist for placing product offers.
5. Email marketing
Email marketing stands the test of time. It is still the most profitable medium to get in touch with your customers and get more engagement, re-engage, sales, upsell, and cross-sell. The opportunity is endless.
Afterall your email list is the most priced asset- it is the traffic you own!
Thanks for reading thus far.
Stay tuned for the next post where I will layout a digital marketing campaign structure for you.