In this post you will learn 5 Ways to Build Your Personal Brand and The #1 Skill To Build Your Personal Brand

If you have a regular job, you must be thinking, “Why do I need to work on my personal branding?”

No matter what your career field is.

If you want to stand out in your field of work…

If you want to have an edge over your competitors…

If you want to be recognized for your work…

If you want to be known as an expert in your field…

If you want to be the rock star in your niche area of expertise…

…You should focus on Personal Branding.

I am sure you would agree that there is always someone who is better than you in some way or the other. Competition is tough these days.

Personal branding will help you stand out from the crowd. It will give you that extra edge over your competitor to attract a potential customer.

It can help you showcase your skills and achievements in a unique way. This can actually help you get a much-coveted job profile. Not many people realize this.

Let me show you how you can build your Personal Brand.

5 Ways to build your Personal Brand:

  1. Personal Website
  2. Publish a Book on your niche
  3. Public speaking
  4. Writing blogs/articles/columns on a regular basis
  5. Search engine optimization (SEO)

Let’s have a closer look at each one of them.

Person Using Laptop Computer

Personal Website– This is a good place where you can have your bio, credentials, testimonials, talk about your professional experience, and share valuable information relating to your area of expertise.

This will add credibility to your profile. Just imagine, you can send your website URL to a prospective client or employer. The prospective employer /client will have a clear picture of who you are and your subject expertise. Having your own website can increase your odds of getting your desired job profile.

Person Holding White Ceramci Be Happy Painted Mug

Book– People look at authors as experts. Of course, writing a book requires commitment and dedication. But, it is sure to place you as a subject matter expert in your niche. Maybe, enlist this as one of your long term goals and work towards it on a regular basis.

People at Theater

Public speaking– Speaking at conferences can give you a lot of recognition. People tend to trust speakers. Use this to your advantage, get on the podium, share your wealth of information and build your personal brand.

Blogging, Blog, Social Media

Writing/Blogging– This is an effective way of displaying your expertise. This will not just build you a loyal audience but also attract prospective clients.

You can write for publications, magazines or other websites as well. Writing for other websites can help you build a network as well.

(Read the next point to learn how writing/blogging can help attract clients.)

Seo, Sem, Marketing, Optimization, Web

Search Engine Optimization (SEO)– Be it a business or a personal problem, people resort to Google to search for solutions. They look for expert advice. No wonder almost all websites these days use SEO to increase their chances of connecting with the target audience.

You can write SEO-optimized articles to connect your target audience.

Having spoken about how you can build your Personal Brand, let’s talk about the skills you will need to develop in order to build your Personal Brand.

The #1 Skill You Need To Build Your Personal Brand

Communication.

Yes. It is the #1 skill you need to build your personal brand.

You may be an expert in your field. Maybe, you are a scientist. You can talk about your subject for the whole day. But can you convey your knowledge in a simplified way, in a way a layperson or your audience can understand? It’s an art on its own!

Communication is an art you learn as you do it over a period of time. So keep writing, take feedback from your audience on how you can better yourself to suit their needs.

Public Speaking is powerful but not as easy for everyone. You have to break the ice at some point, take that first step to face the audience, and address them. You will get better with each attempt. Not everyone in the audience may agree with you. That’s when you learn to face both criticism and appreciation.

Some other skills you will need in your journey:-

#1. SEO:- Powerful skill that will attract your target audience

#2. Blogging:- relatively easy to learn but you should master this – the art of running your self-hosted personal blog/website

#3. Email marketing:- You would want to notify your audience/subscribers about the latest post, understand what they want and send out curated information, brand new offer or discount, promote your book or training…. the list is endless. You can do all of this with the help of an e-mail service provider, for example, MailChimp, Convertkit, etc.

If you have read up to this point, you are serious about building your personal brand. Building your personal brand takes time and you may want to block out some time in the schedule to work on personal branding.

Don’t worry, the beginning may be slow. That’s natural. You will soon begin to enjoy the whole process of personal branding.

So what are you doing to build your personal brand?

If you are already on the journey, how has your personal branding journey been so far?

I would love to know your thoughts on this topic.

Let me know in the comments below.

Don’t hesitate to reach out to me if you want me to answer any queries.

Summary:

Personal branding is a great way to establish your presence and build credibility for yourself in your niche.

Ways to build your Personal Brand:-

  1. Personal Website
  2. Publish a Book on your niche
  3. Public speaking
  4. Writing blogs/articles/columns on a regular basis
  5. Search engine optimization (SEO)

Developing communication skills is a must to grow your personal brand. You also need to master skills such as Blogging, Email marketing, and SEO.

P.S.:- Let me know in the comments if you want me to write about some other topic related to Digital Marketing.


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